Jeff Ansell is available for speaking engagements and training programs. As an acclaimed speaker, Jeff presents to large Fortune 500 audiences, CEO groups and public relations associations across North America. His speaking engagements, which are consistently high-rated, help audiences better manage media encounters and be more sophisticated consumers of news.
Topics for Speaking Engagements
BUILDING TRUST WHEN THE HEADLINE IS YOU
At a time of radical change in the way we consume news, every company is potentially one sentence from disaster. Reflecting his extensive experience as an award-winning investigative reporter and media/crisis communications expert, Jeff Ansell shares the formula to successfully enhance reputation and meaningfully connect with stakeholders when trust is on the line.
Audiences will discover:
- The four key principles for building trust
- What to do when bad news happens
- How I'm sorry can save you millions of dollars
Building Trust When the Headline Is You reveals inside secrets to help executives and business leaders deliver messages that influence the public and persuade skeptical stakeholders.
GETTING THE MESSAGE RIGHT WHEN THE HEADLINE IS YOU
Historically, PR professionals and media trainers have told clients to ignore problematic questions and instead “stay on message.” Yet, each time a non-responsive message is repeated, a layer of credibility is stripped away from the speaker. Award-winning investigative journalist and media/crisis communications expert Jeff Ansell provides executives, spokespeople, PR representatives, and corporate communications professionals with an effective alternative to the broken media training model by offering a comprehensive framework to manage all types of media encounters in a forthright manner that encourages trust and credibility.
In this interactive presentation, audiences learn:
- The pitfalls of following the message as mantra approach from the perspective of a veteran journalist
- Proven strategies to enhance credibility with reporters and stakeholders
- A simple yet powerful formula for crafting bad news messages that emphasize practical action
The results of Jeff’s work as a media trainer are featured daily on front pages everywhere.
In Getting the Message Right When the Headline Is You Jeff reveals strategies and techniques to successfully manage your message to media.
MEDIA MANIPULATION WHEN THE HEADLINE IS YOU
Through the course of his remarkable reporting career, Jeff Ansell was convinced journalism was a noble calling. After all, as an award-winning reporter, Jeff captured Nazi war criminals, exposed drug pushing doctors, and closed an abusive nursing home. But when a shocking event in the newsroom one day compelled Jeff to abandon his reporting career, he never looked at news the same way again.
In this presentation, Jeff reveals
- The stories behind the stories
- The secret ways reporters manipulate people and the news
- How to be a more sophisticated consumer of news
Media Manipulation When the Headline Is You will forever change what you believe about the news you read, see and hear.
To discuss a speaking engagement, contact
Greta Kirstein
Jeff Ansell & Associates
416 413 9660
greta@jeffansell.com